Product Photoshoot

My Role: Conceptualize and execute the set designs for marketing and advertising products, ensuring the composition of each dish highlighted its unique features while maintaining consistency with the Q&Brew brand's rustic and Texas-inspired theme.

Intended Audience: The target audience includes food enthusiasts, local customers, and potential visitors attracted to visually appealing comfort food. The goal was to entice families, groups, and individuals with a taste for hearty barbecue and Texan flavors through print and digital delierables.

Strategy and Concept: The jalapeño poppers were styled on a textured wooden board with the Texas outline in the background to emphasize regional pride and authenticity. Burgers were elevated on tree slice stands, paired with a spread of fries and chips to create depth and visual interest. The loaded baked potato was presented alongside its key ingredients—brisket, cheese, and sour cream—arranged to tell a "build-your-own" story. Brisket tacos were laid out in a neat row on a bed of lettuce, surrounded by fresh garnishes to highlight their freshness and flavor. The cowboy nachos were layered with rich toppings and surrounded by sauces and chips, drawing attention to their abundance and bold flavors. Finally, the Texas Delight dessert was elevated on rustic wooden platforms, accented with fresh berries to emphasize indulgence and provide a visually satisfying finish.

Reasons for Decisions: The set designs were created to evoke a sense of warmth, comfort, and authenticity while adhering to Q&Brew's rustic Texas identity. The use of natural materials like wood and earthy tones enhances the visual appeal and connects with the brand's core. Each item's placement ensures the focal point is on the food, with complementary elements providing a cohesive and enticing narrative. The consistency across all images helps create a unified brand experience, appealing to both local customers and tourists.