Print Publishing
Town Chinese Cuisine
Town Chinese Cuisine
Menu, Brochure, Table Tent
My Role: Create graphic layouts for a menu, brochure, and table tent while abiding by the brand's style guide. Once completed, the series was exported to files for print and digital use.
Intended Audience: The project was geared towards locals and tourists in the San Diego area who enjoy upscale Chinese cuisine. These demographics include business professionals and executives, food enthusiasts who appreciate fine dining, those celebrating special occasions, tourists exploring a diverse culinary experience, and those interested in Chinese culture.while keeping up with the upscale brand image.
Strategy and Concept: I wanted to keep the menu and table tent simple and elegant with a clean and classy look to project the image of an upscale dining experience. The brochure has a content-rich approach that includes images, products, and services and a call to action section to entice new customers and showcase other services the brand offers in addition to in-house dining.
Reasons for Decisions: The series needed a strategic approach to branding and marketing. Targeting a variety of audiences with different visual communication approaches, I needed to meet the expectations of the audiences to deliver engaging experiences and exploration while keeping up with the upscale brand image.
My Role: Create graphic layouts for a menu, brochure, and table tent while abiding by the brand's style guide. Once completed, the series was exported to files for print and digital use.
Intended Audience: The project was geared towards locals and tourists in the San Diego area who enjoy upscale Chinese cuisine. These demographics include business professionals and executives, food enthusiasts who appreciate fine dining, those celebrating special occasions, tourists exploring a diverse culinary experience, and those interested in Chinese culture.
Strategy and Concept: I wanted to keep the menu and table tent simple and elegant with a clean and classy look to project the image of an upscale dining experience. The brochure has a content-rich approach that includes images, products, and services and a call to action section to entice new customers and showcase other services the brand offers in addition to in-house dining.
Reasons for Decisions: The series needed a strategic approach to branding and marketing. Targeting a variety of audiences with different visual communication approaches, I needed to meet the expectations of the audiences to deliver engaging experiences and exploration while keeping up with the upscale brand image.
Menu, Brochure, Table Tent
Q&Brew Restaurant
Q&Brew Restaurant
Main, Kids, and Beverage Menus
My Role: Design the main, kids, and beverage menus for Q&Brew Restaurant, aligning visuals with the restaurant's western decor and brand identity. Collaborated with an outside print vendor to oversee the publishing process and ensure quality production.
Intended Audience: Catered to locals and travelers staying at The Silver Spur Resort in rural East Texas, aiming to create a welcoming and thematic dining experience for all age groups.
Strategy and Concept: Incorporated rustic, western-inspired design elements like distressed textures, vintage fonts, and sepia tones to reflect the restaurant’s western aesthetic. The kids’ menu featured engaging activities like coloring and puzzles, ensuring a family-friendly experience, while the beverage and main menus emphasized authenticity and a down-to-earth appeal.
Reasons for Decisions: The western theme reinforces the restaurant's branding and connection to the resort's environment. Activities on the kids’ menu engage younger diners, enhancing their experience. Collaboration with the print vendor ensured that the final product maintained design integrity, met production standards, and delivered a polished, cohesive dining atmosphere aligned with the resort's rural charm.
Main, Kids, and Beverage Menus
My Role: Design the main, kids, and beverage menus for Q&Brew Restaurant, aligning visuals with the restaurant's western decor and brand identity. Collaborated with an outside print vendor to oversee the publishing process and ensure quality production.
Intended Audience: Catered to locals and travelers staying at The Silver Spur Resort in rural East Texas, aiming to create a welcoming and thematic dining experience for all age groups.
Strategy and Concept: Incorporated rustic, western-inspired design elements like distressed textures, vintage fonts, and sepia tones to reflect the restaurant’s western aesthetic. The kids’ menu featured engaging activities like coloring and puzzles, ensuring a family-friendly experience, while the beverage and main menus emphasized authenticity and a down-to-earth appeal.
Reasons for Decisions: The western theme reinforces the restaurant's branding and connection to the resort's environment. Activities on the kids’ menu engage younger diners, enhancing their experience. Collaboration with the print vendor ensured that the final product maintained design integrity, met production standards, and delivered a polished, cohesive dining atmosphere aligned with the resort's rural charm.
All Stars Sporting Goods
All Stars Sporting Goods
Branding Materials
My Role: Design print and digital publications for a new logo and branding materials.
Strategy and Concept: The high contrast color palette of white, black, and red represents assertiveness, dominance, passion, and energy to promote the store and products of having power, strength, and endurance. For visual association with sports, I included a star symbol, which is widely recognized within the sports community, as professional teams and sports networks use it. The “All Stars” typography appeals to the younger demographic with its trendy appearance of playfulness while communicating a sense of boldness and assertiveness. The capitalized sans-serif typeface of “Sporting Goods” portrays confidence and consistency that is associated with an athlete’s mindset and appears familiar to all ages due to its boldness and simplicity.
Intended Audience: The rebranded logo and style guide specifically target the brand’s desire to expand its target audience. They wanted to extend their customer base beyond their existing customers, who are middle-aged men, to include younger adults of all genders, ages ranging from 25-45, and youth in school sports.
Reasons for Decisions: Since the client wanted to rebrand themselves to appeal to a more youthful audience while keeping their existing customer base, I chose a color palette, typography, and graphic symbols that are trendy yet consistent with the established sports community.
Branding Materials
My Role: Design print and digital publications for a new logo and branding materials.
Strategy and Concept: The high contrast color palette of white, black, and red represents assertiveness, dominance, passion, and energy to promote the store and products of having power, strength, and endurance. For visual association with sports, I included a star symbol, which is widely recognized within the sports community, as professional teams and sports networks use it. The “All Stars” typography appeals to the younger demographic with its trendy appearance of playfulness while communicating a sense of boldness and assertiveness. The capitalized sans-serif typeface of “Sporting Goods” portrays confidence and consistency that is associated with an athlete’s mindset and appears familiar to all ages due to its boldness and simplicity.
Intended Audience: The rebranded logo and style guide specifically target the brand’s desire to expand its target audience. They wanted to extend their customer base beyond their existing customers, who are middle-aged men, to include younger adults of all genders, ages ranging from 25-45, and youth in school sports.
Reasons for Decisions: Since the client wanted to rebrand themselves to appeal to a more youthful audience while keeping their existing customer base, I chose a color palette, typography, and graphic symbols that are trendy yet consistent with the established sports community.
Q&Brew Restaurant
Q&Brew Restaurant
Beer & Cup Labels
My Role: Design engaging beer labels and playful kids’ cup graphics tailored to Q&Brew Restaurant’s branding and audience needs.
Intended Audience: The beer labels targeted craft beer enthusiasts with a preference for bold and edgy designs. The kids’ cups were intended for young diners, focusing on humor and vibrant visuals to enhance their dining experience. Both are indended to be collectable souvenirs.
Strategy and Concept: For the beer labels, I utilized edgy visuals, bold fonts, and striking color contrasts to reflect each beer’s unique flavor profile, ensuring the inclusion of ingredient highlights for an informative yet stylish appeal. For the kids’ cups, I created playful, cartoon-style designs featuring funny puns and bright colors, ensuring they were visually entertaining and family-friendly.
Reasons for Decisions: The beer label designs aligned with the craft beer market’s trend for distinct and memorable branding while emphasizing the ingredients to inform and attract customers. The kids’ cup designs aimed to create a fun and engaging experience for children, encouraging families to return and making dining at Q&Brew memorable for all ages. The bright, high-contrast colors and humor resonated with the young audience, making them enjoyable keepsakes.
Beer & Cup Labels
My Role: Design engaging beer labels and playful kids’ cup graphics tailored to Q&Brew Restaurant’s branding and audience needs.
Intended Audience: The beer labels targeted craft beer enthusiasts with a preference for bold and edgy designs. The kids’ cups were intended for young diners, focusing on humor and vibrant visuals to enhance their dining experience. Both are indended to be collectable souvenirs.
Strategy and Concept: For the beer labels, I utilized edgy visuals, bold fonts, and striking color contrasts to reflect each beer’s unique flavor profile, ensuring the inclusion of ingredient highlights for an informative yet stylish appeal. For the kids’ cups, I created playful, cartoon-style designs featuring funny puns and bright colors, ensuring they were visually entertaining and family-friendly.
Reasons for Decisions: The beer label designs aligned with the craft beer market’s trend for distinct and memorable branding while emphasizing the ingredients to inform and attract customers. The kids’ cup designs aimed to create a fun and engaging experience for children, encouraging families to return and making dining at Q&Brew memorable for all ages. The bright, high-contrast colors and humor resonated with the young audience, making them enjoyable keepsakes.
Splash Kingdom Waterparks
Splash Kingdom - Timber Falls
Signage
My Role: Create signage for Splash Kingdom Family Waterparks’ gift shop in Nacogdoches, TX, ensuring alignment with the park’s timber theme and brand standards.
Intended Audience: Families from the local area of Nacogdoches, TX, seeking a fun, family-oriented experience.
Strategy and Concept: Design playful, inviting designs that utilized the park’s established artwork, colors, and typography. Integrated timber-themed elements and vibrant imagery to reflect the wooded location while maintaining consistency with the brand's identity.
Reasons for Decisions: The use of bright, cheerful colors and family-friendly visuals aimed to capture attention and promote the gift shop’s offerings in an engaging manner. Timber elements and themed typography reinforced the park’s identity and created a cohesive visitor experience.
Signage
My Role: Create signage for Splash Kingdom Family Waterparks’ gift shop in Nacogdoches, TX, ensuring alignment with the park’s timber theme and brand standards.
Intended Audience: Families from the local area of Nacogdoches, TX, seeking a fun, family-oriented experience.
Strategy and Concept: Design playful, inviting designs that utilized the park’s established artwork, colors, and typography. Integrated timber-themed elements and vibrant imagery to reflect the wooded location while maintaining consistency with the brand's identity.
Reasons for Decisions: The use of bright, cheerful colors and family-friendly visuals aimed to capture attention and promote the gift shop’s offerings in an engaging manner. Timber elements and themed typography reinforced the park’s identity and created a cohesive visitor experience.
Q&Brew Restaurant
Q&Brew Restaurant
Table Advertisements
My Role: Design and produce tabletop advertisements and marketing materials for Q&Brew Restaurant, aligning them with the venue's western theme. This included creating visually engaging, print-ready designs to enhance the dining experience and promote events and offerings.
Intended Audience: These designs target locals and travelers visiting The Silver Spur Resort, focusing on families, sports enthusiasts, and individuals seeking unique dining and entertainment experiences in a rural East Texas setting.
Strategy and Concept: The strategy involved reinforcing the restaurant's western decor through rustic visuals and typography that seamlessly integrated with the overall ambiance. Each piece was tailored to capture the essence of the event or promotion, using inviting imagery, vibrant colors, and bold fonts to ensure high visibility and appeal.
Reasons for Decisions: I chose design elements like wooden textures, rustic fonts, and warm tones to maintain thematic consistency with the restaurant’s western aesthetic. The layouts were crafted to be clear and engaging, emphasizing key details like promotions, events, and menu highlights. This approach ensured that the designs not only enhanced the restaurant's decor but also effectively communicated their message to the diverse audience.
Table Advertisements
My Role: Design and produce tabletop advertisements and marketing materials for Q&Brew Restaurant, aligning them with the venue's western theme. This included creating visually engaging, print-ready designs to enhance the dining experience and promote events and offerings.
Intended Audience: These designs target locals and travelers visiting The Silver Spur Resort, focusing on families, sports enthusiasts, and individuals seeking unique dining and entertainment experiences in a rural East Texas setting.
Strategy and Concept: The strategy involved reinforcing the restaurant's western decor through rustic visuals and typography that seamlessly integrated with the overall ambiance. Each piece was tailored to capture the essence of the event or promotion, using inviting imagery, vibrant colors, and bold fonts to ensure high visibility and appeal.
Reasons for Decisions: I chose design elements like wooden textures, rustic fonts, and warm tones to maintain thematic consistency with the restaurant’s western aesthetic. The layouts were crafted to be clear and engaging, emphasizing key details like promotions, events, and menu highlights. This approach ensured that the designs not only enhanced the restaurant's decor but also effectively communicated their message to the diverse audience.
Q&Brew Restaurant
Q&Brew Restaurant
Collectable Cards
My Role: Design an produce table cards for Q&Brew Restaurant to serve as indicators when food orders were ready, aligning the design with the restaurant's Western-themed decor and narrative.
Intended Audience: Targeting customers who are local as well as travelers who stay at The Silver Spur Resort, focusing on families, and individuals seeking unique dining and entertainment experiences in a rural East Texas setting.
Strategy and Concept: Incorporated historical figures from the Old West like Butch Cassidy, Billy the Kid, Annie Oakley, and Bonnie & Clyde to create engaging and memorable table cards. Each card featured vintage-style visuals, a sepia color palette, rustic textures, and informational backstories to evoke the era's authenticity and align with the restaurant’s decor.
Reasons for Decisions: Designed to complement the restaurant’s Western theme, featuring iconic figures like Butch Cassidy and Annie Oakley with aged textures, sepia tones, and barbed wire frames. The historical narratives added entertainment, while the rustic design reinforced the Old West charm, making them both functional and engaging.
Collectable Cards
My Role: Design an produce table cards for Q&Brew Restaurant to serve as indicators when food orders were ready, aligning the design with the restaurant's Western-themed decor and narrative.
Intended Audience: Targeting customers who are local as well as travelers who stay at The Silver Spur Resort, focusing on families, and individuals seeking unique dining and entertainment experiences in a rural East Texas setting.
Strategy and Concept: Incorporated historical figures from the Old West like Butch Cassidy, Billy the Kid, Annie Oakley, and Bonnie & Clyde to create engaging and memorable table cards. Each card featured vintage-style visuals, a sepia color palette, rustic textures, and informational backstories to evoke the era's authenticity and align with the restaurant’s decor.
Reasons for Decisions: Designed to complement the restaurant’s Western theme, featuring iconic figures like Butch Cassidy and Annie Oakley with aged textures, sepia tones, and barbed wire frames. The historical narratives added entertainment, while the rustic design reinforced the Old West charm, making them both functional and engaging.