Logos
Premium Liquidator
Premium Liquidator
Brand Identity
My Role: Design the Premium Liquidator logo that displays a strong and professional visual identity for this bulk product supplier's new brand.
Intended Audience: The logo is targeted at online shoppers aged 25-65, ranging from casual consumers to small business owners seeking quality products at competitive prices.
Strategy and Concept: The design incorporates a lion emblem and a shield, symbolizing strength, trust, and reliability—qualities essential for a company dealing in bulk purchasing and online retail. The laurel wreath adds a sense of prestige and excellence, while the gold and black color scheme communicates luxury and professionalism.
Reasons for Decisions: The lion reinforces the brand's authority and dependability, while the shield and stars evoke trustworthiness and high standards. The laurel wreath emphasizes the brand's commitment to quality. These elements, paired with clean typography and a bold design, ensure the logo resonates with the target audience and sets a tone of confidence and success for Premium Liquidator.
My Role: Design the Premium Liquidator logo that displays a strong and professional visual identity for this bulk product supplier's new brand.
Intended Audience: The logo is targeted at online shoppers aged 25-65, ranging from casual consumers to small business owners seeking quality products at competitive prices.
Brand Identity
Strategy and Concept: The design incorporates a lion emblem and a shield, symbolizing strength, trust, and reliability—qualities essential for a company dealing in bulk purchasing and online retail. The laurel wreath adds a sense of prestige and excellence, while the gold and black color scheme communicates luxury and professionalism.
Reasons for Decisions: The lion reinforces the brand's authority and dependability, while the shield and stars evoke trustworthiness and high standards. The laurel wreath emphasizes the brand's commitment to quality. These elements, paired with clean typography and a bold design, ensure the logo resonates with the target audience and sets a tone of confidence and success for Premium Liquidator.
"Q The Music" Festival
"Q The Music" Festival
Event Advertising
My Role: Design an event logo, ensuring it captured the essence of the festival’s dual attractions — a BBQ cookoff and country music — while appealing to the target demographic.
Intended Audience: The logo targeted individuals aged 18–60 who were local and in surounding cities. It appeals to BBQ enthusiasts, country music fans, and those with an interest in one or both aspects of the festival.
Strategy and Concept: The warm tones of red and burnt yellow in the logo represent fire, BBQ flames, and warmth, reinforcing the cookoff aspect while conveying energy and excitement to match the festival's lively atmosphere. The typography combines bold, western-inspired fonts with modern scripts, reflecting the country music vibe while maintaining readability. The serif type used for "Festival" adds a vintage flair, complementing the BBQ aesthetic. The grill integrated into the letter "Q" is a creative nod to BBQ ("cue"), emphasizing the event's focus and adding a unique touch. Together, these elements create a cohesive and visually striking design adaptable for marketing and merchandise.
Reasons for Decisions: The logo was designed to merge the rustic charm of BBQ with the lively and spirited nature of country music. It aimed to resonate with attendees by balancing playful and bold design elements, creating an engaging and versatile visual identity for the event.
My Role: Design an event logo, ensuring it captured the essence of the festival’s dual attractions — a BBQ cookoff and country music — while appealing to the target demographic.
Intended Audience: The logo targeted individuals aged 18–60 who were local and in surounding cities. It appeals to BBQ enthusiasts, country music fans, and those with an interest in one or both aspects of the festival.
Event Advertising
Strategy and Concept: The warm tones of red and burnt yellow in the logo represent fire, BBQ flames, and warmth, reinforcing the cookoff aspect while conveying energy and excitement to match the festival's lively atmosphere. The typography combines bold, western-inspired fonts with modern scripts, reflecting the country music vibe while maintaining readability. The serif type used for "Festival" adds a vintage flair, complementing the BBQ aesthetic. The grill integrated into the letter "Q" is a creative nod to BBQ ("cue"), emphasizing the event's focus and adding a unique touch. Together, these elements create a cohesive and visually striking design adaptable for marketing and merchandise.
Reasons for Decisions: The logo was designed to merge the rustic charm of BBQ with the lively and spirited nature of country music. It aimed to resonate with attendees by balancing playful and bold design elements, creating an engaging and versatile visual identity for the event.
Baby Q
Baby Q
Extended Branding
My Role: Design a logo the "Baby Q" as an extension of the Q&Brew brand, tailored specifically to a western dance hall and bar environment. This involved creating a visual identity that maintained a strong connection to the parent brand while incorporating unique elements to reflect the new venue's character and purpose.
Intended Audience: The target audience includes adults aged 21-65 who enjoy BBQ, social drinking, and dancing in a western-themed setting. The logo was designed to appeal to this demographic by blending rustic and playful elements, aligning with their lifestyle and leisure preferences.
Strategy and Concept: The "Baby Q" logo uses a clever play on words, integrating the "Q" from the parent logo to emphasize the BBQ theme while adding "Baby" and the piglet silhouette to symbolize it as a smaller counterpart of the main brand. The choice of red as the primary color conveys energy, excitement, and appetite, resonating with the dining and social atmosphere. The typography incorporates rustic, hand-drawn styles that reinforce the western and casual vibe of the venue.
Reasons for Decisions: The playful "B's" overlapping the "Q" in the logo represents the familial tie to the parent brand while visually introducing a new and youthful energy. The distressed texture adds a rustic, authentic feel, suitable for a western-themed environment. The color red not only aligns with the parent brand but also evokes feelings of warmth and passion, ideal for a venue centered around lively social gatherings. Overall, the design bridges the gap between tradition and novelty, making it both familiar and fresh for the target audience.
My Role: Design a logo the "Baby Q" as an extension of the Q&Brew brand, tailored specifically to a western dance hall and bar environment. This involved creating a visual identity that maintained a strong connection to the parent brand while incorporating unique elements to reflect the new venue's character and purpose.
Intended Audience: The target audience includes adults aged 21-65 who enjoy BBQ, social drinking, and dancing in a western-themed setting. The logo was designed to appeal to this demographic by blending rustic and playful elements, aligning with their lifestyle and leisure preferences.
Extended Branding
Strategy and Concept: The "Baby Q" logo uses a clever play on words, integrating the "Q" from the parent logo to emphasize the BBQ theme while adding "Baby" and the piglet silhouette to symbolize it as a smaller counterpart of the main brand. The choice of red as the primary color conveys energy, excitement, and appetite, resonating with the dining and social atmosphere. The typography incorporates rustic, hand-drawn styles that reinforce the western and casual vibe of the venue.
Reasons for Decisions: The playful "B's" overlapping the "Q" in the logo represents the familial tie to the parent brand while visually introducing a new and youthful energy. The distressed texture adds a rustic, authentic feel, suitable for a western-themed environment. The color red not only aligns with the parent brand but also evokes feelings of warmth and passion, ideal for a venue centered around lively social gatherings. Overall, the design bridges the gap between tradition and novelty, making it both familiar and fresh for the target audience.
Candyman Stout
Candyman Stout
Product Marketing
My Role: Conceptualize and design the logo for "Candyman Stout," one of several craft beer labels created for Q&Brew Restaurant. The task involved crafting a visually appealing and thematic design that encapsulates the beer’s unique flavor profile while aligning with the restaurant’s branding.
Intended Audience: The target demographic is adults aged 21-50 who appreciate craft beer. The design aims to appeal to both casual beer drinkers and craft beer enthusiasts who are drawn to bold, creative, and flavor-enticing marketing.
Strategy and Concept: The concept for the "Candyman Stout" logo was to visually represent the rich, dessert-like flavors of the beer—chocolate, caramel, and peanut butter. The typography features playful, rounded, and bold styles to evoke a nostalgic candy store vibe while maintaining clarity and appeal. Warm tones of amber, gold, and brown were chosen to mirror the stout’s flavor notes and create an inviting, indulgent feel.
Reasons for Decisions: The chocolate bar base, caramel pieces, and peanut butter dollop visually highlight the beer's key flavor components, making the label instantly recognizable and enticing. The bold typography ensures readability while reflecting a playful yet sophisticated personality, suitable for craft beer. The warm color palette was selected to create a sense of richness and indulgence, resonating with the stout’s dessert-inspired nature. Overall, the design was crafted to appeal to craft beer enthusiasts while emphasizing the beer’s unique qualities.
My Role: Conceptualize and design the logo for "Candyman Stout," one of several craft beer labels created for Q&Brew Restaurant. The task involved crafting a visually appealing and thematic design that encapsulates the beer’s unique flavor profile while aligning with the restaurant’s branding.
Intended Audience: The target demographic is adults aged 21-50 who appreciate craft beer. The design aims to appeal to both casual beer drinkers and craft beer enthusiasts who are drawn to bold, creative, and flavor-enticing marketing.
Product Marketing
Strategy and Concept: The concept for the "Candyman Stout" logo was to visually represent the rich, dessert-like flavors of the beer—chocolate, caramel, and peanut butter. The typography features playful, rounded, and bold styles to evoke a nostalgic candy store vibe while maintaining clarity and appeal. Warm tones of amber, gold, and brown were chosen to mirror the stout’s flavor notes and create an inviting, indulgent feel.
Reasons for Decisions: The chocolate bar base, caramel pieces, and peanut butter dollop visually highlight the beer's key flavor components, making the label instantly recognizable and enticing. The bold typography ensures readability while reflecting a playful yet sophisticated personality, suitable for craft beer. The warm color palette was selected to create a sense of richness and indulgence, resonating with the stout’s dessert-inspired nature. Overall, the design was crafted to appeal to craft beer enthusiasts while emphasizing the beer’s unique qualities.
Country Grunge
Country Grunge
Brand Identity
My Role: Design the Country Grunge logo to represent my online t-shirt brand, ensuring it conveys a bold and edgy aesthetic while staying rooted in its Texas origins.
Intended Audience: The target audience spans a wide demographic, including kids to adults who identify with gothic, rock, trendy, and country fashion styles. It caters to both local Texans and a broader online customer base.
Strategy and Concept: The strategy focused on creating a logo that embodies the ruggedness of grunge culture with a subtle nod to its Texas roots. The clean yet distressed design was chosen to appeal to a diverse audience while being versatile for various applications, such as t-shirts and online branding.
Reasons for Decisions: The Country Grunge logo uses a bold black palette and minimalist typography to convey a rugged, edgy aesthetic that resonates with gothic, rock, and trendy styles. Subtle grunge textures add depth, balancing sophistication and versatility for apparel and online branding, while appealing to the brand's diverse audience.
My Role: Design the Country Grunge logo to represent my online t-shirt brand, ensuring it conveys a bold and edgy aesthetic while staying rooted in its Texas origins.
Intended Audience: The target audience spans a wide demographic, including kids to adults who identify with gothic, rock, trendy, and country fashion styles. It caters to both local Texans and a broader online customer base.
Brand Identity
Strategy and Concept: The strategy focused on creating a logo that embodies the ruggedness of grunge culture with a subtle nod to its Texas roots. The clean yet distressed design was chosen to appeal to a diverse audience while being versatile for various applications, such as t-shirts and online branding.
Reasons for Decisions: The Country Grunge logo uses a bold black palette and minimalist typography to convey a rugged, edgy aesthetic that resonates with gothic, rock, and trendy styles. Subtle grunge textures add depth, balancing sophistication and versatility for apparel and online branding, while appealing to the brand's diverse audience.