Brand DÉcor
Q&Brew Restaurant
Q&Brew Restaurant
Beer Cooler
My Role: Design the graphics for a craft beer cooler for the Q&Brew Restaurant, ensuring the visuals adhered to the brand guidelines and aligned with the restaurant's rustic and inviting decor. My task included creating a design that was cohesive with the restaurant's aesthetic while enhancing the cooler's appeal to customers, and then coordinate with the print vendor for production.
Intended Audience: The target audience includes customers of the Q&Brew Restaurant, typically craft beer enthusiasts who appreciate locally brewed beverages. This audience ranges from casual diners to those staying at the assoicated resort who value the ambiance and branding of the brand.
Strategy and Concept: The concept revolved around integrating rustic wood textures and handcrafted signage elements, reinforcing the restaurant's ambiance and rustic vibe. The "Craft Beer To-Go" messaging was emphasized with bold, weathered typography to attract attention. The design blends seamlessly into the restaurant's existing decor, creating a consistent experience for customers.
Reasons for Decisions: The use of wood textures and earthy tones ties the cooler's design to the restaurant's overall theme, making it feel like an integral part of the space. The bold typography and handcrafted signage style convey a welcoming and authentic feel, appealing to the craft beer audience. By following brand guidelines and focusing on a cohesive aesthetic, the cooler enhances the restaurant's branding while promoting take-home craft beer in a visually engaging way.
My Role: Design the graphics for a craft beer cooler for the Q&Brew Restaurant, ensuring the visuals adhered to the brand guidelines and aligned with the restaurant's rustic and inviting decor. My task included creating a design that was cohesive with the restaurant's aesthetic while enhancing the cooler's appeal to customers, and then coordinate with the print vendor for production.
Intended Audience: The target audience includes customers of the Q&Brew Restaurant, typically craft beer enthusiasts who appreciate locally brewed beverages. This audience ranges from casual diners to those staying at the assoicated resort who value the ambiance and branding of the brand.
Beer Cooler
Strategy and Concept: The concept revolved around integrating rustic wood textures and handcrafted signage elements, reinforcing the restaurant's ambiance and rustic vibe. The "Craft Beer To-Go" messaging was emphasized with bold, weathered typography to attract attention. The design blends seamlessly into the restaurant's existing decor, creating a consistent experience for customers.
Reasons for Decisions: The use of wood textures and earthy tones ties the cooler's design to the restaurant's overall theme, making it feel like an integral part of the space. The bold typography and handcrafted signage style convey a welcoming and authentic feel, appealing to the craft beer audience. By following brand guidelines and focusing on a cohesive aesthetic, the cooler enhances the restaurant's branding while promoting take-home craft beer in a visually engaging way.
Big Dam Waterpark
Big Dam Waterpark
"Diamond Run"
My Role: Creating a themed design concept for the "Diamond Run" water slide structure. This involved designing graphics, developing the color palette, creating custom typography, and ensuring the theme was cohesive and immersive. I also adapted the concept to suit practical construction requirements and environmental durability.
Intended Audience: The water slide targets families, specifically young and teen children, visiting the Big Dam Waterpark or staying in nearby hotels. The design needed to captivate this audience with an adventurous and fun theme while being appealing to parents and guardians.
Strategy and Concept: The slide's pre-existing name, "Diamond Run," inspired the idea of a miner’s shaft theme, blending adventure and intrigue. I incorporated weathered textures, tools like shovels and rope, and rustic lanterns to reinforce the mining aesthetic. The typography and red color scheme were aligned with the red slide, tying the structure's graphics seamlessly into its physical environment.
Reasons for Decisions: The miner’s shaft theme created an immersive experience that aligned with the adventurous spirit of a water slide. Weathered and rugged visuals added realism, enhancing the overall aesthetic appeal for guests. Durable materials and graphic choices were selected to withstand outdoor elements, ensuring long-lasting quality and maintaining the immersive experience over time.
"Diamond Run"
My Role: Creating a themed design concept for the "Diamond Run" water slide structure. This involved designing graphics, developing the color palette, creating custom typography, and ensuring the theme was cohesive and immersive. I also adapted the concept to suit practical construction requirements and environmental durability.
Intended Audience: The water slide targets families, specifically young and teen children, visiting the Big Dam Waterpark or staying in nearby hotels. The design needed to captivate this audience with an adventurous and fun theme while being appealing to parents and guardians.
Strategy and Concept: The slide's pre-existing name, "Diamond Run," inspired the idea of a miner’s shaft theme, blending adventure and intrigue. I incorporated weathered textures, tools like shovels and rope, and rustic lanterns to reinforce the mining aesthetic. The typography and red color scheme were aligned with the red slide, tying the structure's graphics seamlessly into its physical environment.
Reasons for Decisions: The miner’s shaft theme created an immersive experience that aligned with the adventurous spirit of a water slide. Weathered and rugged visuals added realism, enhancing the overall aesthetic appeal for guests. Durable materials and graphic choices were selected to withstand outdoor elements, ensuring long-lasting quality and maintaining the immersive experience over time.
Splash Kingdom - Oasis
Splash Kingdom - Oasis
Rebrand Concept
My Role: I was responsible for designing a themed concept for the main building of Splash Kingdom Family Waterparks in Shreveport, LA, to reflect the client’s desired rustic, nostalgic beach look. My work included selecting typography, color schemes, and design elements that would align with the rebrand’s beach theme, ensuring they could be translated into physical materials by the on-set designer.
Intended Audience: The waterpark targets families with young children and teenagers, as well as adults looking for a fun, family-friendly environment. The design aimed to attract the local residents of Shreveport, LA and tourists visiting the area, creating a welcoming and immersive experience.
Intended Audience: The waterpark targets families with young children and teenagers, as well as adults looking for a fun, family-friendly environment. The design aimed to attract the local residents of Shreveport, LA and tourists visiting the area, creating a welcoming and immersive experience.
Strategy and Concept: The strategy was to transform the building’s facade into an inviting, beach-inspired aesthetic. I incorporated weathered wood textures, tropical elements like palm trees, and coastal signage to evoke a sense of nostalgia. The design relied on a cohesive color palette of aqua, tan, and sandy tones to mirror a beach environment. Elements such as hand-painted surfboards, thatched roof accents, and wave patterns reinforced the theme while adhering to the park's functional needs.
Reasons for Decisions: The rustic beach theme was chosen to create a consistent brand identity that resonates with visitors and sets a fun, tropical tone for the park. The typography, colors, and textures were carefully selected to ensure they aligned with the rebrand while remaining practical for outdoor construction and durability. By integrating realistic and achievable materials, the design facilitated an efficient production process and enhanced the park's visual appeal, creating a cohesive and memorable visitor experience.
Rebrand Concept
My Role: I was responsible for designing a themed concept for the main building of Splash Kingdom Family Waterparks in Shreveport, LA, to reflect the client’s desired rustic, nostalgic beach look. My work included selecting typography, color schemes, and design elements that would align with the rebrand’s beach theme, ensuring they could be translated into physical materials by the on-set designer.
Intended Audience: The waterpark targets families with young children and teenagers, as well as adults looking for a fun, family-friendly environment. The design aimed to attract the local residents of Shreveport, LA and tourists visiting the area, creating a welcoming and immersive experience.
Strategy and Concept: The strategy was to transform the building’s facade into an inviting, beach-inspired aesthetic. I incorporated weathered wood textures, tropical elements like palm trees, and coastal signage to evoke a sense of nostalgia. The design relied on a cohesive color palette of aqua, tan, and sandy tones to mirror a beach environment. Elements such as hand-painted surfboards, thatched roof accents, and wave patterns reinforced the theme while adhering to the park's functional needs.
Reasons for Decisions: The rustic beach theme was chosen to create a consistent brand identity that resonates with visitors and sets a fun, tropical tone for the park. The typography, colors, and textures were carefully selected to ensure they aligned with the rebrand while remaining practical for outdoor construction and durability. By integrating realistic and achievable materials, the design facilitated an efficient production process and enhanced the park's visual appeal, creating a cohesive and memorable visitor experience.
Splash Kingdom Waterparks
Splash Kingdom
Waterparks
Stage Concepts
My Role: Design immersive stage concepts for two distinct themes as part of Splash Kingdom Waterpark's rebranding. I developed detailed visuals and worked collaboratively with construction teams to ensure the design could be realistically implemented and withstand outdoor elements like weather and chlorine exposure.
Intended Audience: Families and children visiting Splash Kingdom Waterpark, primarily those seeking a fun, themed, and visually engaging experience at the Canton, TX, and Hudson Oaks, TX locations.
Strategy and Concept: The Paradise Island theme in Canton featured lush greenery, vibrant flowers, and palm trees to evoke a shipwrecked tropical paradise. The Hudson Oaks design focused on Hawaiian elements, such as hibiscus flowers, surfing motifs, tiki torches, and thatched roofs, to create a lively, adventure-filled atmosphere. Both concepts were tailored to seamlessly integrate with the waterpark's rebranding and provide a memorable visual experience.
Reasons for Decisions: The designs emphasized durability and practicality, using materials that could endure the outdoor environment and interaction with chlorinated water. The naturalistic and Hawaiian elements were carefully chosen to resonate with the waterpark's family-friendly appeal while enhancing the immersive experience. Collaboration with other departments ensured the feasibility of the builds and adherence to budget and operational constraints.
My Role: Design immersive stage concepts for two distinct themes as part of Splash Kingdom Waterpark's rebranding. I developed detailed visuals and worked collaboratively with construction teams to ensure the design could be realistically implemented and withstand outdoor elements like weather and chlorine exposure.
Strategy and Concept: The Paradise Island theme in Canton featured lush greenery, vibrant flowers, and palm trees to evoke a shipwrecked tropical paradise. The Hudson Oaks design focused on Hawaiian elements, such as hibiscus flowers, surfing motifs, tiki torches, and thatched roofs, to create a lively, adventure-filled atmosphere. Both concepts were tailored to seamlessly integrate with the waterpark's rebranding and provide a memorable visual experience.
Intended Audience: Families and children visiting Splash Kingdom Waterpark, primarily those seeking a fun, themed, and visually engaging experience at the Canton, TX, and Hudson Oaks, TX locations.
Reasons for Decisions: The designs emphasized durability and practicality, using materials that could endure the outdoor environment and interaction with chlorinated water. The naturalistic and Hawaiian elements were carefully chosen to resonate with the waterpark's family-friendly appeal while enhancing the immersive experience. Collaboration with other departments ensured the feasibility of the builds and adherence to budget and operational constraints.
Stage Concepts
Splash Kingdom Waterparks
Splash Kingdom
Waterparks
Wave Pool Concepts
My Role: Design themed wave pool walls for Splash Kingdom Waterparks' Canton and Greenville locations, ensuring each design reflected its respective theme—Paradise Island and Air Patrol. My responsibilities included conceptualizing the artwork, adhering to the brand's visual identity, colors, typography, and creating scalable designs for installation.
Intended Audience: The designs target families with children of all ages who visit Splash Kingdom Waterparks for a fun and immersive experience. The themes are specifically tailored to engage younger audiences while maintaining a cohesive aesthetic for the park's overall branding.
Strategy and Concept: The Canton design incorporates a large wave, tropical elements like palm trees, and the castle logo, reinforcing the Paradise Island theme. For Greenville, the Air Patrol design highlights airplanes, a helicopter, clouds, and a runway, connecting to an adventurous aviation theme. The artwork was strategically divided to ensure visibility of the upper half when the wave pool is calm and full visibility during active wave cycles, enhancing the interactive experience.
Reasons for Decisions: The designs align with the park's thematic branding and create a visually engaging environment for guests. The use of bright, bold colors and playful imagery captures the imagination of children while being clear and vibrant from a distance. The layouts were planned to work with the natural waterline of the pools, ensuring the artwork remains dynamic and functional whether the water is still or in motion. These considerations provide a seamless, immersive experience that ties into the park’s broader themes.
My Role: Design themed wave pool walls for Splash Kingdom Waterparks' Canton and Greenville locations, ensuring each design reflected its respective theme—Paradise Island and Air Patrol. My responsibilities included conceptualizing the artwork, adhering to the brand's visual identity, colors, typography, and creating scalable designs for installation.
Intended Audience: The designs target families with children of all ages who visit Splash Kingdom Waterparks for a fun and immersive experience. The themes are specifically tailored to engage younger audiences while maintaining a cohesive aesthetic for the park's overall branding.
Wave Pool Concepts
Strategy and Concept: The Canton design incorporates a large wave, tropical elements like palm trees, and the castle logo, reinforcing the Paradise Island theme. For Greenville, the Air Patrol design highlights airplanes, a helicopter, clouds, and a runway, connecting to an adventurous aviation theme. The artwork was strategically divided to ensure visibility of the upper half when the wave pool is calm and full visibility during active wave cycles, enhancing the interactive experience.
Reasons for Decisions: The designs align with the park's thematic branding and create a visually engaging environment for guests. The use of bright, bold colors and playful imagery captures the imagination of children while being clear and vibrant from a distance. The layouts were planned to work with the natural waterline of the pools, ensuring the artwork remains dynamic and functional whether the water is still or in motion. These considerations provide a seamless, immersive experience that ties into the park’s broader themes.
Splash Kingdom - Timber Falls
Splash Kingdom -
Timber Falls
Stage Concepts
My Role: Design two themed stage concepts for Splash Kingdom’s Timber Falls location in Nacogdoches, TX. I created a traditional timber-themed design to align with the park's wooded aesthetic and a playful "Dr. Seuss"-inspired version for the adjacent children's splash area. I refined the "Dr. Seuss" concept based on client feedback, simplifying the design for practicality and seamless integration into the park.
Intended Audience: The designs targeted families with children, particularly those visiting the kids' splash area near the stage. The timber design resonated with the park’s overall rustic theme, while the whimsical "Dr. Seuss" concept aimed to captivate younger audiences with its vibrant colors and playful shapes.
Strategy and Concept: The timber-themed concept used natural wood textures, earthy tones, and rope elements to harmonize with the park's rustic environment. The "Dr. Seuss" version incorporated bright colors, exaggerated shapes, and whimsical patterns to evoke a sense of wonder and fun. Both designs accounted for material durability to withstand weather and water exposure.
Reasons for Decisions: The timber theme ensured consistency with the park’s brand identity and provided a cohesive visual experience. The "Dr. Seuss" concept complemented the nearby splash area’s aesthetic, offering an engaging and kid-friendly focal point. Simplifying the design made it feasible for construction and ensured the stage remained visually appealing while being practical for long-term use.
My Role: Design two themed stage concepts for Splash Kingdom’s Timber Falls location in Nacogdoches, TX. I created a traditional timber-themed design to align with the park's wooded aesthetic and a playful "Dr. Seuss"-inspired version for the adjacent children's splash area. I refined the "Dr. Seuss" concept based on client feedback, simplifying the design for practicality and seamless integration into the park.
Intended Audience: The designs targeted families with children, particularly those visiting the kids' splash area near the stage. The timber design resonated with the park’s overall rustic theme, while the whimsical "Dr. Seuss" concept aimed to captivate younger audiences with its vibrant colors and playful shapes.
Stage Concepts
Strategy and Concept: The timber-themed concept used natural wood textures, earthy tones, and rope elements to harmonize with the park's rustic environment. The "Dr. Seuss" version incorporated bright colors, exaggerated shapes, and whimsical patterns to evoke a sense of wonder and fun. Both designs accounted for material durability to withstand weather and water exposure.
Reasons for Decisions: The timber theme ensured consistency with the park’s brand identity and provided a cohesive visual experience. The "Dr. Seuss" concept complemented the nearby splash area’s aesthetic, offering an engaging and kid-friendly focal point. Simplifying the design made it feasible for construction and ensured the stage remained visually appealing while being practical for long-term use.
Splash Kingdom - Air Patrol
Splash Kingdom -
Air Patrol
Signage
My Role: Create digital design concepts for signage that will go to production to be constructed out of wood to hang around the waterpark.
Intended Audience: Families of all ages in the Hunt County area of East Texas who want to cool off in the summer while having good family fun.
Strategy and Concept: For the series of signs, they had to have unity in their presentation, so I took the elements from the existing brand elements, such as the logo, typography, and color palette, and created variations to represent each sign’s location.
Reasons for Decisions: To remain consistent with the brand’s image, I followed the style guide in terms of the color palette, typography, and illustration style. Additionally, I incorporated new elements, such as the riveted border, to showcase an industrial design to visually communicate the waterpark’s aviation theme.
My Role: Create digital design concepts for signage that will go to production to be constructed out of wood to hang around the waterpark.
Signage
Intended Audience: Families of all ages in the Hunt County area of East Texas who want to cool off in the summer while having good family fun.
Strategy and Concept: For the series of signs, they had to have unity in their presentation, so I took the elements from the existing brand elements, such as the logo, typography, and color palette, and created variations to represent each sign’s location.
Reasons for Decisions: To remain consistent with the brand’s image, I followed the style guide in terms of the color palette, typography, and illustration style. Additionally, I incorporated new elements, such as the riveted border, to showcase an industrial design to visually communicate the waterpark’s aviation theme.
Splash Kingdom - Air Patrol
Splash Kingdom -
Air Patrol
Rocket Design
My Role: Redesign an old rocket prop to align with the Splash Kingdom Waterpark’s Air Patrol theme. My role involved creating a cohesive design using brand elements and ensuring the final product adhered to the park’s branding guidelines and thematic consistency.
Intended Audience: The redesign targets families, specifically children and young teens visiting the Greenville, TX waterpark. The bright colors and playful design elements aim to captivate this younger demographic while staying visually appealing to parents.
Strategy and Concept: The design incorporates the park’s Air Patrol theme, integrating aviation-inspired visuals like clouds and planes with the vibrant red, white, and blue color palette used across the brand. This ensures thematic alignment and enhances the rocket's appeal as a fun and iconic feature within the waterpark.
Reasons for Decisions: The color palette and graphics were chosen to reinforce the Air Patrol theme while maintaining consistency with brand guidelines. The design balances durability and aesthetic appeal, ensuring the rocket can endure outdoor conditions while standing out as a visually engaging element of the park’s attractions. The use of bold, clean shapes and familiar motifs also ensures clear recognition and excitement among the park's visitors.
My Role: Redesign an old rocket prop to align with the Splash Kingdom Waterpark’s Air Patrol theme. My role involved creating a cohesive design using brand elements and ensuring the final product adhered to the park’s branding guidelines and thematic consistency.
Rocket Design
Intended Audience: The redesign targets families, specifically children and young teens visiting the Greenville, TX waterpark. The bright colors and playful design elements aim to captivate this younger demographic while staying visually appealing to parents.
Strategy and Concept: The design incorporates the park’s Air Patrol theme, integrating aviation-inspired visuals like clouds and planes with the vibrant red, white, and blue color palette used across the brand. This ensures thematic alignment and enhances the rocket's appeal as a fun and iconic feature within the waterpark.
Reasons for Decisions: The color palette and graphics were chosen to reinforce the Air Patrol theme while maintaining consistency with brand guidelines. The design balances durability and aesthetic appeal, ensuring the rocket can endure outdoor conditions while standing out as a visually engaging element of the park’s attractions. The use of bold, clean shapes and familiar motifs also ensures clear recognition and excitement among the park's visitors.
Splash Kingdom - Paradise Island
Splash Kingdom -
Paradise Island
Mini Melt Building
My Role: Conceptualize and design the Mini Melts building's exterior to align with the Paradise Island theme at Splash Kingdom Waterparks in Canton, TX. This involved creating detailed digital mockups that incorporated the park's branding and thematic elements for approval and construction guidance.
Intended Audience: The audience includes families and children who visit the waterpark. The design needed to appeal to kids with vibrant visuals and colorful elements while maintaining a cohesive, immersive experience for adults, while also emphasizing the recognizable Mini Melts branding.
Strategy and Concept: The concept integrated tropical elements such as palm leaves, waves, flowers, and a surfboard to reinforce the Paradise Island theme. The Mini Melts logo was incorporated prominently within the design, blending its branding with the tropical theme to maintain brand recognition. Bright colors and bold typography were used to capture attention and create an inviting atmosphere. Functional considerations, such as the placement of a service window, signage, and a digital screen, ensured both aesthetics and usability.
Reasons for Decisions: The design focused on enhancing the visual identity of the Mini Melts building while seamlessly integrating the brand’s identity into the Paradise Island theme. This ensured that the building would appeal to both children and adults while promoting the Mini Melts product. The use of durable materials and graphics was essential to withstand outdoor weather conditions. The vibrant color palette and thematic decorations create an engaging and photogenic experience for guests, reinforcing the waterpark’s family-friendly branding and the Mini Melts product appeal.
My Role: Conceptualize and design the Mini Melts building's exterior to align with the Paradise Island theme at Splash Kingdom Waterparks in Canton, TX. This involved creating detailed digital mockups that incorporated the park's branding and thematic elements for approval and construction guidance.
Mini Melt Building
Intended Audience: The audience includes families and children who visit the waterpark. The design needed to appeal to kids with vibrant visuals and colorful elements while maintaining a cohesive, immersive experience for adults, while also emphasizing the recognizable Mini Melts branding.
Strategy and Concept: The concept integrated tropical elements such as palm leaves, waves, flowers, and a surfboard to reinforce the Paradise Island theme. The Mini Melts logo was incorporated prominently within the design, blending its branding with the tropical theme to maintain brand recognition. Bright colors and bold typography were used to capture attention and create an inviting atmosphere. Functional considerations, such as the placement of a service window, signage, and a digital screen, ensured both aesthetics and usability.
Reasons for Decisions: The design focused on enhancing the visual identity of the Mini Melts building while seamlessly integrating the brand’s identity into the Paradise Island theme. This ensured that the building would appeal to both children and adults while promoting the Mini Melts product. The use of durable materials and graphics was essential to withstand outdoor weather conditions. The vibrant color palette and thematic decorations create an engaging and photogenic experience for guests, reinforcing the waterpark’s family-friendly branding and the Mini Melts product appeal.
Splash Kingdom - Paradise Island
Splash Kingdom -
Paradise Island
Gift Shop Concept
My Role: Conceptualize and design the visual transformation of the gift shop at Splash Kingdom Waterparks, Paradise Island. This included crafting detailed concepts for the walls, flooring, ceiling, and the design of the register counter to align with the park's overarching Paradise Island theme.
Intended Audience: The design targets families visiting the waterpark, including children and adults who appreciate an immersive and vibrant tropical-themed environment. The goal was to enhance the experience of both first-time and returning guests by creating a visually engaging retail space.
Strategy and Concept: I implemented Paradise Island-themed elements such as bamboo-patterned walls, thatched roof accents, tropical greenery, and a sandy beach-inspired floor design. Bright colors were incorporated to align with the tropical palette of the park while ensuring that the environment felt inviting and cohesive. The register counter was decorated with thematic motifs, including palm trees and waves, prominently featuring the Paradise Island branding for consistency.
Reasons for Decisions: The use of bamboo and thatch elements reinforces the tropical island theme, creating a strong visual connection with the park's overall aesthetic. The bright colors and playful designs maintain a family-friendly atmosphere and are visually stimulating for younger guests. The materials and design choices were also made to endure frequent use and withstand heavy foot traffic, ensuring longevity and maintaining the immersive experience for visitors.
My Role: Conceptualize and design the visual transformation of the gift shop at Splash Kingdom Waterparks, Paradise Island. This included crafting detailed concepts for the walls, flooring, ceiling, and the design of the register counter to align with the park's overarching Paradise Island theme.
Gift Shop Concept
Intended Audience: The design targets families visiting the waterpark, including children and adults who appreciate an immersive and vibrant tropical-themed environment. The goal was to enhance the experience of both first-time and returning guests by creating a visually engaging retail space.
Strategy and Concept: I implemented Paradise Island-themed elements such as bamboo-patterned walls, thatched roof accents, tropical greenery, and a sandy beach-inspired floor design. Bright colors were incorporated to align with the tropical palette of the park while ensuring that the environment felt inviting and cohesive. The register counter was decorated with thematic motifs, including palm trees and waves, prominently featuring the Paradise Island branding for consistency.
Reasons for Decisions: The use of bamboo and thatch elements reinforces the tropical island theme, creating a strong visual connection with the park's overall aesthetic. The bright colors and playful designs maintain a family-friendly atmosphere and are visually stimulating for younger guests. The materials and design choices were also made to endure frequent use and withstand heavy foot traffic, ensuring longevity and maintaining the immersive experience for visitors.
Splash Kingdom - Paradise Island
Splash Kingdom -
Paradise Island
Tube Slide Signs
My Role: Redesign the tube slide signs at Splash Kingdom, Paradise Island, adhering to the brand's guidelines. This included updating the shark and surfboard sign duo for the left side of the entrance and creating three different concepts for the single surfboard on the right.
Intended Audience: The signage targets families, particularly older children and teens, visiting Splash Kingdom. It aims to provide a fun, engaging, and visually clear way to communicate ride details and entrance navigation.
Strategy and Concept: The shark and surfboard design brought a playful and modernized visual element to the brand while retaining a cohesive aesthetic with the Paradise Island theme. For the right-side surfboard sign, the three concepts explored bold and energetic designs, with the chosen option integrating dynamic elements like lightning and water slides to align with the park's excitement-driven appeal.
Reasons for Decisions: The shark and surfboard duo communicates a cheerful and inviting tone, resonating with kids and families. The final surfboard design on the right enhances clarity by clearly displaying height requirements and slide details while maintaining visual consistency with the park's branding. These updates create a fresh and engaging aesthetic while improving functionality and readability.
My Role: Redesign the tube slide signs at Splash Kingdom, Paradise Island, adhering to the brand's guidelines. This included updating the shark and surfboard sign duo for the left side of the entrance and creating three different concepts for the single surfboard on the right.
Tube Slide Signs
Intended Audience: The signage targets families, particularly older children and teens, visiting Splash Kingdom. It aims to provide a fun, engaging, and visually clear way to communicate ride details and entrance navigation.
Strategy and Concept: The shark and surfboard design brought a playful and modernized visual element to the brand while retaining a cohesive aesthetic with the Paradise Island theme. For the right-side surfboard sign, the three concepts explored bold and energetic designs, with the chosen option integrating dynamic elements like lightning and water slides to align with the park's excitement-driven appeal.
Reasons for Decisions: The shark and surfboard duo communicates a cheerful and inviting tone, resonating with kids and families. The final surfboard design on the right enhances clarity by clearly displaying height requirements and slide details while maintaining visual consistency with the park's branding. These updates create a fresh and engaging aesthetic while improving functionality and readability.
Splash Kingdom - Paradise Island
Splash Kingdom -
Paradise Island
Mat Racer Sign
My Role: Design the Mat Racer sign for Splash Kingdom's Paradise Island, ensuring all elements fit within the park's theme and the brand's identity. This included designing each piece of the sign separately to ensure proper scaling and assembling the components for a cohesive final product.
Intended Audience: The sign targets families visiting the waterpark, particularly children and teens drawn to the vibrant and exciting Paradise Island theme. It also subtly acknowledges sponsors, adding value for adult visitors.
Strategy and Concept: The sign incorporates tropical flowers, vibrant leaves, and a surfboard with the park’s Bible reference (Matt 6:33) to enhance the Paradise Island atmosphere. The typography and colors align with Splash Kingdom’s branding, while the modular design ensures each piece integrates seamlessly into the large-scale display.
Reasons for Decisions: The vibrant colors and tropical motifs create an inviting and immersive environment, appealing to families and children. The modular assembly allowed for precise scaling and ensured ease of construction and installation. Including the sponsor’s space adds practicality, maintaining the park’s vibrant theme while accommodating partnership opportunities.
My Role: Design the Mat Racer sign for Splash Kingdom's Paradise Island, ensuring all elements fit within the park's theme and the brand's identity. This included designing each piece of the sign separately to ensure proper scaling and assembling the components for a cohesive final product.
Mat Racer Sign
Intended Audience: The sign targets families visiting the waterpark, particularly children and teens drawn to the vibrant and exciting Paradise Island theme. It also subtly acknowledges sponsors, adding value for adult visitors.
Strategy and Concept: The sign incorporates tropical flowers, vibrant leaves, and a surfboard with the park’s Bible reference (Matt 6:33) to enhance the Paradise Island atmosphere. The typography and colors align with Splash Kingdom’s branding, while the modular design ensures each piece integrates seamlessly into the large-scale display.
Reasons for Decisions: The vibrant colors and tropical motifs create an inviting and immersive environment, appealing to families and children. The modular assembly allowed for precise scaling and ensured ease of construction and installation. Including the sponsor’s space adds practicality, maintaining the park’s vibrant theme while accommodating partnership opportunities.
Splash Kingdom - Paradise Island
Splash Kingdom -
Paradise Island
Waterslide Signs
My Role: Create digital designs for printed wraps to go over surfboards that will showcase locations around the waterpark. Ensuring brand guidelines were met through artwork, colors, and typography.
Intended Audience: Families of all ages in the Van Zandt County area of East Texas who want to cool off in the summer while having good family fun.
Strategy and Concept: The focus of the signs was to showcase a new and modern appearance of the waterpark’s image by integrating a bright and youthful color palette, family-friendly illustrations, and playful typefaces.
Reasons for Decisions: Each sign had to portray the location it was representing to ensure the guests would understand where they were within the park. To visually communicate each sign’s location, the typography was the hierarchal element on the signs, along with an accompanying graphic that related to the specific area. In addition, each sign had water-related graphics within the design to further convey the brand’s image.
My Role: Create digital designs for printed wraps to go over surfboards that will showcase locations around the waterpark. Ensuring brand guidelines were met through artwork, colors, and typography.
Intended Audience: Families of all ages in the Van Zandt County area of East Texas who want to cool off in the summer while having good family fun.
Strategy and Concept: The focus of the signs was to showcase a new and modern appearance of the waterpark’s image by integrating a bright and youthful color palette, family-friendly illustrations, and playful typefaces.
Reasons for Decisions: Each sign had to portray the location it was representing to ensure the guests would understand where they were within the park. To visually communicate each sign’s location, the typography was the hierarchal element on the signs, along with an accompanying graphic that related to the specific area. In addition, each sign had water-related graphics within the design to further convey the brand’s image.
Waterslide Signs