Magazines
Car and Driver
Car and Driver
Print & Interactive
My Role: Design and produce both the print and interactive ePub versions of Car and Driver magazine. This included creating the cover, table of contents (TOC), main story spread, and an advertisement page. For the interactive version, I integrated animations, videos, clickable links, and interactive buttons while adhering to the magazine's established visual identity.
Intended Audience: The magazine targets car and truck enthusiasts, predominantly men aged 18-45, who are passionate about the latest automotive trends and technologies. The content appeals to those seeking detailed reviews, comparisons, and insights into cutting-edge vehicles, with a focus on electric vehicles (EVs) like the Hyundai Ioniq 6 and Tesla Model 3.
Strategy and Concept: The design expanded the print magazine’s reach by creating an immersive ePub version with animations, videos, and interactive links. Both versions followed the brand’s style guidelines, emphasizing clean layouts, bold typography, and high-quality visuals to highlight automotive features like the EV of the Year.
Reasons for Decisions: The series was catered to a digitally savvy audience while maintaining Car and Driver’s iconic image. The interactive features enhanced accessibility and engagement, while bold visuals, clean navigation, and multimedia elements ensured a seamless transition between print and digital formats.
My Role: Design and produce both the print and interactive ePub versions of Car and Driver magazine. This included creating the cover, table of contents (TOC), main story spread, and an advertisement page. For the interactive version, I integrated animations, videos, clickable links, and interactive buttons while adhering to the magazine's established visual identity.
Print & Interactive
Intended Audience: The magazine targets car and truck enthusiasts, predominantly men aged 18-45, who are passionate about the latest automotive trends and technologies. The content appeals to those seeking detailed reviews, comparisons, and insights into cutting-edge vehicles, with a focus on electric vehicles (EVs) like the Hyundai Ioniq 6 and Tesla Model 3.
Strategy and Concept: The design expanded the print magazine’s reach by creating an immersive ePub version with animations, videos, and interactive links. Both versions followed the brand’s style guidelines, emphasizing clean layouts, bold typography, and high-quality visuals to highlight automotive features like the EV of the Year.
Reasons for Decisions: The series was catered to a digitally savvy audience while maintaining Car and Driver’s iconic image. The interactive features enhanced accessibility and engagement, while bold visuals, clean navigation, and multimedia elements ensured a seamless transition between print and digital formats.
Social
Social
Print Cover & Spread
My Role: Design the cover and a spread article for Social magazine, adhering to the brand's guidelines for imagery, typography, and layout. Ensure consistency with the magazine's vibrant style while creating visually engaging and cohesive designs.
Intended Audience: Adults ranging from ages 18 to 45 who are interested in celebrity news, human interest stories, and pop culture. This diverse audience typically enjoys reading about entertainment, lifestyle, and celebrity gossip.
Strategy and Concept: For the cover, I started with the magazine name and the image of the main story as the hierarchal elements, then added in the secondary content, such as the story’s title and additional images related to the main story. Since this issue is during the summer months, the background setting is at the beach, and the blue sky inspired the main color scheme of the composition. The hot pink accent color specifically targets the feminine demographic due to the content of the main article, and it contrasts well with the light blue color. For the magazine spread, I wanted to incorporate visually stimulating images that related to the article’s content to get the viewer’s attention as they flipped through the magazine. Choosing a large, bold, capital typography that had futuristic characteristics for the heading would assist in getting the viewer interested in reading further into the article. The high contrast of colors between the graphics and the whitespace behind the text help guide the reader to the story.
Reasons for Decisions: On the cover, I chose the colors, graphics, and layout to cater to a more specific demographic within the magazine’s overall target audience because of the cover story’s main message. In regard to the magazine spread, I chose a layout that had clear columns of text, a contrasting color palette, vivid images, and a bold heading to give a preview of the article’s content through visual communication.
Reasons for Decisions: On the cover, I chose the colors, graphics, and layout to cater to a more specific demographic within the magazine’s overall target audience because of the cover story’s main message. In regard to the magazine spread, I chose a layout that had clear columns of text, a contrasting color palette, vivid images, and a bold heading to give a preview of the article’s content through visual communication.
My Role: Design the cover and a spread article for Social magazine, adhering to the brand's guidelines for imagery, typography, and layout. Ensure consistency with the magazine's vibrant style while creating visually engaging and cohesive designs.
Intended Audience: Adults ranging from ages 18 to 45 who are interested in celebrity news, human interest stories, and pop culture. This diverse audience typically enjoys reading about entertainment, lifestyle, and celebrity gossip.
Strategy and Concept: For the cover, I started with the magazine name and the image of the main story as the hierarchal elements, then added in the secondary content, such as the story’s title and additional images related to the main story. Since this issue is during the summer months, the background setting is at the beach, and the blue sky inspired the main color scheme of the composition. The hot pink accent color specifically targets the feminine demographic due to the content of the main article, and it contrasts well with the light blue color. For the magazine spread, I wanted to incorporate visually stimulating images that related to the article’s content to get the viewer’s attention as they flipped through the magazine. Choosing a large, bold, capital typography that had futuristic characteristics for the heading would assist in getting the viewer interested in reading further into the article. The high contrast of colors between the graphics and the whitespace behind the text help guide the reader to the story.
Print Cover & Spread
Town Chinese Cuisine
Town Chinese Cuisine
Ad for Online Ordering
My Role: Design a magazine ad to promote Town Chinese Cuisine’s new website, showcasing its features and seamless functionality across desktop, tablet, and mobile platforms. Created visuals and layout consistent with the brand's style and aligned with their goals for increased online engagement.
Intended Audience: Existing and potential customers of Town Chinese Cuisine, including working professionals, local customers, and food enthusiasts in San Diego, CA, who value convenience and enjoy exploring authentic Chinese cuisine both in-person and online.
Strategy and Concept: The ad highlights the website’s benefits, such as online reservations, catering options, and to-go orders. The layout integrates device mockups to emphasize usability on all platforms, paired with descriptive callouts for easy understanding. QR codes and prominent calls-to-action guide readers to explore the website.
Reasons for Decisions: The clean design prioritizes clarity and functionality to appeal to a broad demographic, including tech-savvy users and traditional diners. By visually emphasizing key features and using consistent branding, the ad effectively bridges the restaurant’s culinary experience with its digital expansion.
My Role: Design a magazine ad to promote Town Chinese Cuisine’s new website, showcasing its features and seamless functionality across desktop, tablet, and mobile platforms. Created visuals and layout consistent with the brand's style and aligned with their goals for increased online engagement.
Intended Audience: Existing and potential customers of Town Chinese Cuisine, including working professionals, local customers, and food enthusiasts in San Diego, CA, who value convenience and enjoy exploring authentic Chinese cuisine both in-person and online.
Ad for Online Ordering
Strategy and Concept: The ad highlights the website’s benefits, such as online reservations, catering options, and to-go orders. The layout integrates device mockups to emphasize usability on all platforms, paired with descriptive callouts for easy understanding. QR codes and prominent calls-to-action guide readers to explore the website.
Reasons for Decisions: The clean design prioritizes clarity and functionality to appeal to a broad demographic, including tech-savvy users and traditional diners. By visually emphasizing key features and using consistent branding, the ad effectively bridges the restaurant’s culinary experience with its digital expansion.