T-Shirts
Q&Brew Restaurant
Q&Brew Restaurant
Staff and Kid Styles
My Role: Create multiple t-shirt designs for staff uniforms, retail sales, kids' merchandise, and specialty shirts for Q & Brew. Each design adhered to the restaurant's rustic barbecue and brewery theme while incorporating humor and visual appeal.
Intended Audience: The staff shirts were designed specifically for Q & Brew employees, ensuring a professional look that promotes the brand while making staff easily recognizable. Retail shirts targeted customers who enjoy lighthearted humor and the rustic charm of Q & Brew, making them ideal souvenirs or gifts. For younger audiences, the kids' shirts featured playful pig-themed designs, available in variations for boys and girls, to create fun and family-friendly merchandise. Lastly, the Brewmaster shirt catered to beer enthusiasts and brewery staff, emphasizing the brewing culture and craftsmanship through its thoughtful design.
Strategy and Concept: The staff shirts emphasize the Q & Brew logo with a minimal design reflecting the restaurant's rustic barbecue theme. Retail shirts add humor with quirky farm animal illustrations and barbecue puns, while kids' shirts feature colorful pig caricatures and playful taglines for family appeal. The Brewmaster shirt celebrates brewing culture with vintage-style typography, barrels, and wheat to match the restaurant’s aesthetic.
Reasons for Decisions: Each design reflects the rustic barbecue and brewery aesthetic, maintaining brand consistency across all merchandise. Designs were tailored to specific audiences, using humor for retail shirts, playful characters for kids, and functional comfort for staff. By incorporating vibrant colors and thoughtful elements, the merchandise appeals to a broad audience while reinforcing the Q & Brew brand identity.
Staff and Kid Styles
My Role: Create multiple t-shirt designs for staff uniforms, retail sales, kids' merchandise, and specialty shirts for Q & Brew. Each design adhered to the restaurant's rustic barbecue and brewery theme while incorporating humor and visual appeal.
Intended Audience: The staff shirts were designed specifically for Q & Brew employees, ensuring a professional look that promotes the brand while making staff easily recognizable. Retail shirts targeted customers who enjoy lighthearted humor and the rustic charm of Q & Brew, making them ideal souvenirs or gifts. For younger audiences, the kids' shirts featured playful pig-themed designs, available in variations for boys and girls, to create fun and family-friendly merchandise. Lastly, the Brewmaster shirt catered to beer enthusiasts and brewery staff, emphasizing the brewing culture and craftsmanship through its thoughtful design.
Strategy and Concept: The staff shirts emphasize the Q & Brew logo with a minimal design reflecting the restaurant's rustic barbecue theme. Retail shirts add humor with quirky farm animal illustrations and barbecue puns, while kids' shirts feature colorful pig caricatures and playful taglines for family appeal. The Brewmaster shirt celebrates brewing culture with vintage-style typography, barrels, and wheat to match the restaurant’s aesthetic.
Reasons for Decisions: Each design reflects the rustic barbecue and brewery aesthetic, maintaining brand consistency across all merchandise. Designs were tailored to specific audiences, using humor for retail shirts, playful characters for kids, and functional comfort for staff. By incorporating vibrant colors and thoughtful elements, the merchandise appeals to a broad audience while reinforcing the Q & Brew brand identity.
Country Grunge
Country Grunge
Brand Designs
My Role: Design graphics for my t-shirt brand, Country Grunge, where I was responsible for creating unique and edgy t-shirt designs that align with the brand's aesthetic. My role included conceptualizing, illustrating, and ensuring each design resonated with the target demographic.
Intended Audience: Edgy, fashion-forward teenagers and young adults, aged 12-35, who gravitate towards alternative and bold fashion. This group values individuality, expressive artwork, and clothing that reflects a more rebellious or creative personality.
Strategy and Concept: The designs incorporate themes like music, skulls, and rustic nature-inspired elements, catering to the alternative fashion scene. Each design balances a raw, grunge-like aesthetic with visually captivating graphics to stand out in both casual and streetwear settings. Bold typography, illustrative details, and strategic use of colors contribute to their distinctive appeal.
Reasons for Decisions: The design choices were made to ensure versatility, aligning with the brand's edgy vibe while maintaining broad appeal. Some of my work, such as the skull and music-themed shirts cater to lovers of alternative culture, while the cactus-themed shirt provides a lighter, witty option. Each piece combines high-contrast colors and striking graphics to ensure the designs remain impactful and fashionably relevant.
My Role: Design graphics for my t-shirt brand, Country Grunge, where I was responsible for creating unique and edgy t-shirt designs that align with the brand's aesthetic. My role included conceptualizing, illustrating, and ensuring each design resonated with the target demographic.
Brand Designs
Intended Audience: Edgy, fashion-forward teenagers and young adults, aged 12-35, who gravitate towards alternative and bold fashion. This group values individuality, expressive artwork, and clothing that reflects a more rebellious or creative personality.
Strategy and Concept: The designs incorporate themes like music, skulls, and rustic nature-inspired elements, catering to the alternative fashion scene. Each design balances a raw, grunge-like aesthetic with visually captivating graphics to stand out in both casual and streetwear settings. Bold typography, illustrative details, and strategic use of colors contribute to their distinctive appeal.
Reasons for Decisions: The design choices were made to ensure versatility, aligning with the brand's edgy vibe while maintaining broad appeal. Some of my work, such as the skull and music-themed shirts cater to lovers of alternative culture, while the cactus-themed shirt provides a lighter, witty option. Each piece combines high-contrast colors and striking graphics to ensure the designs remain impactful and fashionably relevant.